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Selling Today: Partnering to Create Value, Global Edition de Barry Reece

Selling Today: Partnering to Create Value, Global Edition

Autor Barry Reece, Gerald Manning, Michael Ahearne
en Limba Engleză Paperback – 14 mai 2014
For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
For courses in Sales and Personal Selling.
Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
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Specificații

ISBN-13: 9781292060170
ISBN-10: 1292060174
Pagini: 552
Dimensiuni: 215 x 274 x 25 mm
Greutate: 1.13 kg
Ediția:13 ed
Editura: Pearson Education

Descriere

For courses in Sales and Personal Selling.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.

Cuprins

  • PART 1 Developing a Personal Selling Philosophy
  • Chapter 1 Relationship Selling Opportunities in the Information Economy
  • Chapter 2 Evolution of Selling Models That Complement the Marketing Concept
  • PART 2 Developing a Relationship Strategy
  • Chapter 3 Ethics: The Foundation for Partnering Relationships That Create Value
  • Chapter 4 Creating Value with a Relationship Strategy
  • Chapter 5 Communication Styles: A Key to Adaptive Selling Today
  • PART 3 Developing a Product Strategy
  • Chapter 6 Creating Product Solutions
  • Chapter 7 Product-Selling Strategies That Add Value
  • PART 4 Developing a Customer Strategy
  • Chapter 8 The Buying Process and Buyer Behavior
  • Chapter 9 Developing and Qualifying Prospects and Accounts
  • PART 5 Developing a Presentation Strategy
  • Chapter 10 Approaching the Customer with Adaptive Selling
  • Chapter 11 Determining Customer Needs with a Consultative Questioning
  • Chapter 12 Creating Value with the Consultative Presentation
  • Chapter 13 Negotiating Buyer Concerns
  • Chapter 14 Adapting the Close and Confirming the Partnership
  • Chapter 15 Servicing the Sale and Building the Partnership
  • PART 6 Management of Self and Others
  • Chapter 16 Opportunity Management: The Key to Greater Sales
  • Chapter 17 Management of the Sales Force
  • Appendix 1 Selling Today: Partnering to Create Value-Training Videos
  • Appendix 2 Regional Accounts Management Case Study
  • Appendix 3 Partnership Selling: A Role-Play/Simulation for Selling Today
  • Endnotes
  • Glossary
  • Name Index
  • Subject Index

Notă biografică

About our authors Gerald Manning is an international author, consultant, speaker, and successful businessperson. Professor Mannings book Selling Today: Partnering to Create Value, now in its 14th edition, is todays international #1 selling textbook on negotiations and partnering. With Chinese, Spanish, International EnglishSpeaking, Canadian, Croatian, and US editions, millions have profited from the strategies and tactics presented. He is author of 4 additional books on management and sales, all published by large, international publishing companies.
Gerald Manning also serves as a sales and marketing consultant to senior management and owners of more than 500 businesses, including both national and international companies. He appears regularly as a speaker at national sales and management conferences, and is featured regularly in training videos on sales and management.
Professor Manning served as chair of the Marketing/Management Department of one of the leading colleges in the country for more than 30 years. In addition to his administrative duties, he has served as lead instructor in negotiations and sales. Mr. Manning received the Outstanding Professor of the Year award given annually by his college.
He has also applied numerous negotiation and personal selling principles and practices as owner of a very successful commercial and residential real estate investment, development, and management company.
Professor Mannings speaking and classroom experience, along with his consulting and the management of his company, have provided him a unique opportunity to research, study, test, refine, and write about personal selling. With this background, and a long-term partnership-type relationship with acclaimed training video producer Arthur Bauer, the Adaptive Selling Training Video Series was produced.
Michael Ahearne is Professor of Marketing and C. T. Bauer Chair in Marketing at the University of Houston. He is also Research Director of the Steven Stagner Sales Excellence Institute (SEI). The SEI is widely recognized as the leading university-based sales institute in the world, training more than 2,000 sales students, placing PhD students at top research universities and working with more than 200 major corporations annually. He earned his PhD in marketing from Indiana University. He has also served on the faculty at Emory University, the University of Connecticut and at Pennsylvania State University. In addition, he has lectured internationally about sales and sales management in such countries as Austria, Belgium, France, Germany, India, Italy, Russia and Spain.
Dr. Ahearnes research has focused primarily on improving the performance of salespeople and sales organizations. He has published over 40 articles in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. He was recently recognized by the American Marketing Association as one of the 20 most research-productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine, and many other news outlets.
Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and PCS Healthcare. He actively consults in many industries including insurance, health care, consumer packaged goods, technology and transportation.