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Selling Usability: User Experience Infiltration Tactics

Autor John Rhodes
en Limba Engleză Paperback – 31 ian 2009
"Here's Why All Serious Usability Professionals Are Reading This Book Now" You no longer need to justify usability. Buy this book and learn how these underground tools allow you to easily sneak usability into any organization. These methods always work. * Discover how to help your organization easily increase profits with UX. * Learn how to avoid the selling mistakes that can kill your usability career. * Transform skeptics and the enemies of usability into powerful advocates. * Advance your career and boost your influence without doing marketing. Selling Usability: User Experience Infiltration Tactics is for usability professionals who are struggling to justify and sell their work to others.
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Specificații

ISBN-13: 9781442103733
ISBN-10: 1442103736
Pagini: 246
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.29 kg
Editura: CREATESPACE