Knowledge and expertise are a professional's inherent assets. Unfortunately, the stark reality of the business world soon makes it necessary for professionals to also learn to sell their minds. Are you a consultant, a notary, an accountant, a lawyer, a strategist, an advertising executive, a financial planner, an architect, a banker, an engineer, an analyst, or an IT specialist under the impression that most books written about sales miss the mark when it comes to what you actually do on a daily basis? Do you feel like these how-to manuals target people who peddle products, yet ignore the rest of us who are trying to sell another commodity - ourselves? This book will take you on a journey that features a true business development coaching experience. As you flip through the pages, you will discover many new ideas that will help you improve both personally and professionally. Ready, set, go "