High–performing individuals and groups are often not adequately recognized for their contributions. The antidote to being overlooked or underestimated is self–promotion the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self–promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self–promotion, and we provide numerous strategies and activities that can become part of your repertoire.