Sensemaking: The Power of the Humanities in the Age of the Algorithm
Autor Christian Madsbjergen Limba Engleză Hardback – 20 mar 2017
Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg'sSensemakingis a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.
Humans have become subservient to algorithms. Every day brings a newMoneyballfix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.
Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his methodsensemaking.
In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others.
Both practical and philosophical,Sensemakingis a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
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Specificații
ISBN-13: 9780316393249
ISBN-10: 031639324X
Pagini: 240
Dimensiuni: 159 x 235 x 19 mm
Greutate: 0.41 kg
Editura: Hachette Book Group
Colecția Hachette Books
ISBN-10: 031639324X
Pagini: 240
Dimensiuni: 159 x 235 x 19 mm
Greutate: 0.41 kg
Editura: Hachette Book Group
Colecția Hachette Books
Notă biografică
Christian
Madsbjergis
a
founder
of
ReD
Associates
and
the
Director
of
its
New
York
office.
ReD
is
a
strategy
consulting
company
based
in
the
human
sciences
and
employs
anthropologists,
sociologists,
art
historians,
and
philosophers.
Christian
studied
philosophy
and
political
science
in
Copenhagen
and
London.
He
lives
in
New
York
City.
Recenzii
"At
Ford,
we
believe
the
key
to
creating
products
and
experiences
that
truly
make
people's
lives
better
is
to
deeply
understand
our
customers.
Technology
alone
isn't
enough.
So
we've
changed
our
product
development
process
to
focus
on
the
customer
experience--and
not
just
the
vehicle
itself.
InSensemaking,
Christian
Madsbjerg
explains
with
depth
and
structure
how
this
is
done."—Mark
Fields,
president
and
CEO,
Ford
Motor
Company
"This book makes powerful sense. Madsbjerg is a fascinating fellow, philosophically astute and immensely business savvy. Packed with a rich array of concrete examples and thick data, Madsbjerg shows how the problems of the coming century are cultural and how we require the tools of the humanities--especially philosophy--in order to confront them successfully. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended."—Simon Critchley, Hans Jonas Professor of Philosophy, The New School
"Having helped some of the world's largest companies transition for the digital age, it's clear to me that those best positioned to win in today's marketplace possess a deep and human understanding of their customers. Companies must master not just big data, but thick data--insight into culture, history, and the social structures underlying human behavior.Sensemakingis the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption."
—Francisco D'Souza, CEO, Cognizant
"Almost twenty years ago, I wrote, 'To be qualified to be a chief executive officer, you must be broad-gauged, widely read, and have many diverse interests.' This remains just as true in today's world, where companies have become enthralled with quantitative analysis. Christian Madsbjerg'sSensemakingis a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it--and heed his wonderfully contrarian advice."
—Jeffrey Fox, bestselling author of How to Become CEO and How to Become a Rainmaker
"Many have decried the widespread conclusion that the humanities have lost relevance, but few have proposed how to respond. Offering neither a rearguard defense of the humanities as we have known them, nor an unrealistic plea to other fields simply to take them seriously, Christian Madsbjerg offers a ringing endorsement of how humanities knowledge is still critically necessary to make sense of the world and its problems. With roots in Aristotle,Sensemakingcalls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance."—Samuel Moyn, author of The Last Utopia: Human Rights in History and Jeremiah Smith, Jr. Professor of Law and Professor of History, Harvard University
"Producing a mixture of how-to text and trenchantphilosophy, Madsbjerg illustrates his formula for problem-solving with rich,captivating anecdotes.... Madsbjerg is no Luddite-he fully understands the valueof data generated by algorithms-but he feels certain that one finely tunedhuman mind can solve problems that are beyond the grasp of emotionlesscomputers."—Kirkus Reviews
"Madsbjerg thinks that if businesses accept pure data as the only truth,they are in danger of losing their ability to understand people. But it is byno means the author's aim to dismiss stem subjects. Through his particularmethod, his intention is to help companies find the right balance. The bestCEOs can read a novel and a spreadsheet."—Financial Times
"This book makes powerful sense. Madsbjerg is a fascinating fellow, philosophically astute and immensely business savvy. Packed with a rich array of concrete examples and thick data, Madsbjerg shows how the problems of the coming century are cultural and how we require the tools of the humanities--especially philosophy--in order to confront them successfully. This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended."—Simon Critchley, Hans Jonas Professor of Philosophy, The New School
"Having helped some of the world's largest companies transition for the digital age, it's clear to me that those best positioned to win in today's marketplace possess a deep and human understanding of their customers. Companies must master not just big data, but thick data--insight into culture, history, and the social structures underlying human behavior.Sensemakingis the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption."
—Francisco D'Souza, CEO, Cognizant
"Almost twenty years ago, I wrote, 'To be qualified to be a chief executive officer, you must be broad-gauged, widely read, and have many diverse interests.' This remains just as true in today's world, where companies have become enthralled with quantitative analysis. Christian Madsbjerg'sSensemakingis a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it--and heed his wonderfully contrarian advice."
—Jeffrey Fox, bestselling author of How to Become CEO and How to Become a Rainmaker
"Many have decried the widespread conclusion that the humanities have lost relevance, but few have proposed how to respond. Offering neither a rearguard defense of the humanities as we have known them, nor an unrealistic plea to other fields simply to take them seriously, Christian Madsbjerg offers a ringing endorsement of how humanities knowledge is still critically necessary to make sense of the world and its problems. With roots in Aristotle,Sensemakingcalls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance."—Samuel Moyn, author of The Last Utopia: Human Rights in History and Jeremiah Smith, Jr. Professor of Law and Professor of History, Harvard University
"Producing a mixture of how-to text and trenchantphilosophy, Madsbjerg illustrates his formula for problem-solving with rich,captivating anecdotes.... Madsbjerg is no Luddite-he fully understands the valueof data generated by algorithms-but he feels certain that one finely tunedhuman mind can solve problems that are beyond the grasp of emotionlesscomputers."—Kirkus Reviews
"Madsbjerg thinks that if businesses accept pure data as the only truth,they are in danger of losing their ability to understand people. But it is byno means the author's aim to dismiss stem subjects. Through his particularmethod, his intention is to help companies find the right balance. The bestCEOs can read a novel and a spreadsheet."—Financial Times
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Based on his work at companies like Ford, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, an impassioned defense of an arts and humanities-based education, and a blueprint for how companies and leaders can use human intelligence to solve problems.
Based on his work at companies like Ford, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, an impassioned defense of an arts and humanities-based education, and a blueprint for how companies and leaders can use human intelligence to solve problems.