Written by management for management, SEO 3.0 is about search engine optimization evolution and how to benefit from any change that comes along, at any time. It is a chronicle of the most important search engine changes in a decade as well as an expert-led guide to help you prepare for what's next. In short, this book is about the how to win in the new era of search engine optimization (SEO 3.0) that came about after an entire decade's worth of changes were crammed into three short months at the end of 2010.