SEO is a complex marketing strategy that many entrepreneurs can find daunting. Some agencies may try to charge you a fortune for doing very little and drowning you with jargon you don't understand; whats-more you won't know what they are telling you and many businesses end up blindly trusting cowboy SEO companies that will only end up costing them money. If you want your business to get found on the search engines so you can generate more business and interest but don't know how or can't afford to hire an agency, then this book is the starting point to get you going