"The objective is not to 'make your links appear natural'; the objective is that your links are natural." - Matt Cutts SEO is an acronym of "Search Engine Optimization." It is a process of making sure that the natural ability of website is affected positively when it comes to organic or unpaid search of the engines like Google, Bing, Yahoo and other engines that are working in this regard. It is directly related t keywords and makes sure that it appears in the search results more than one time so that more visitors as well as revenue is generate for the website. However this is not the only target of the SEO as the other features include video and image searches that are boosted to increase the traffic and to make sure that the best is provided to the site owners as well as visitors in terms of site appearance as well as its rankings. Web presence is something that is also a part of SEO however the SEO as a whole is never considered to be a part of web presence as it is a different and complete phenomenon within itself. Web presence on the other hand makes sure that how active a site is when it comes to different activities it is indulged in. the overall idea of web presence is multi-dimensional as it includes social media, blogging and other activities that are considered to be life line of any website and related organization. The web presence also includes different marketing tactics that are carried out to make sure that the site is boosted and helps SEO to increase its effectiveness.