SERVE, LEAD, SUCCEED! is a how-to book for successful sales management, showing how servant leaders across the nation have transformed their sales teams from mediocre to exemplary. It includes real-life sales stories as well as research illustrating the effectiveness of servant leadership in sales team success. The book is all about supercharging sales performance, bringing the joy of selling to your team, and becoming a leader that people will respect and remember. It shows how supportive leaders have used empathy, humility and teamwork to empower sales teams that are accountable and passionate to succeed. It will help you master today's breakthrough strategy for developing and sustaining high-performance sales teams! Long-time sales team leader Max Cates shows how to go far beyond "old school," "command and control" sales management, unleashing the full power and energy of your salespeople through a servant leader approach that works. The book helps you develop yourself and your team through tough love, accountability, emotional intelligence, humility, empowerment and collaboration. It tells how real servant leaders across the nation are succeeding in sales by providing the right structure, challenges, respect, involvement, and support. Also included are tips on hiring more effective and productive salespeople. It's all about building winning teams that meet sales objectives and delight customers. The book presents proven sales management tactics in a "bulletized" format that's easy to read - and just as easy to use. Cates combines decades of in-the-trenches experience with cutting-edge research on the latest sales trends and tactics. Whether you're a working sales manager, VP of sales, account team leader, executive MBA program participant, sales professor or Christian business leader, this guide will help you build an outstanding team, empower it, and lead it to sustained success.