Service Industries in Developing Countries
Autor Erdener Kaynaken Limba Engleză Hardback – 11 noi 2004
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Specificații
ISBN-13: 9780714632919
ISBN-10: 0714632910
Pagini: 114
Dimensiuni: 138 x 216 x 14 mm
Greutate: 0.29 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0714632910
Pagini: 114
Dimensiuni: 138 x 216 x 14 mm
Greutate: 0.29 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Chapter 1 Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing Research for Services in Developing Countries: The Use of Unidimensional and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial Markets Approach to Economic Development in LDCs, Gordon F. Boreham; Chapter 4 Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example, Lionel A. Mitchell; Chapter 6 International Business Negotiations A Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and the Globalisation of the Television Programming Industry: The Marketing of Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N. Hakam, Evangeline Ong;
Notă biografică
Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.