Seven Skills of Media Literacy
Autor W. James Potteren Limba Engleză Paperback – 14 oct 2019
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Specificații
ISBN-13: 9781544378565
ISBN-10: 1544378564
Pagini: 192
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.27 kg
Ediția:First
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1544378564
Pagini: 192
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.27 kg
Ediția:First
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Recenzii
"The term “media literacy” is as difficult to define as the term “critical thinking.” This textbook makes the concept a lot less abstract by viewing media literacy in terms of seven essential skills."
"The book provides a thorough exploration into all aspects of media literacy, by an author well-known for his expertise in the subject."
"This is a text that’s great for helping students develop the kind of critical thinking skills we all talk about wanting students to achieve. As a text for analyzing messages...it seems as though it would be an excellent source."
"This textbook is an excellent opportunity for students to better understand media literacy and the skills required to critically think about how media influences their lives. Not only does the author discuss these ideas, but he introduces the skills that students can develop to use these skills in the real world."
"I would describe Potter’s book as a tool that would be useful in taking what we often make complex and potentially simplifying the subject matter to make it less intimidating for the learning process."
"A welcome addition to the literature on media literacy as a skills-based orientation that clearly outlines how audiences may recognize, interpret, and judge media influences across various planes of their lives."
"The book provides a thorough exploration into all aspects of media literacy, by an author well-known for his expertise in the subject."
"This is a text that’s great for helping students develop the kind of critical thinking skills we all talk about wanting students to achieve. As a text for analyzing messages...it seems as though it would be an excellent source."
"This textbook is an excellent opportunity for students to better understand media literacy and the skills required to critically think about how media influences their lives. Not only does the author discuss these ideas, but he introduces the skills that students can develop to use these skills in the real world."
"I would describe Potter’s book as a tool that would be useful in taking what we often make complex and potentially simplifying the subject matter to make it less intimidating for the learning process."
"A welcome addition to the literature on media literacy as a skills-based orientation that clearly outlines how audiences may recognize, interpret, and judge media influences across various planes of their lives."
Cuprins
Preface
1. Skills in the Context of Media Literacy
What Is Media Literacy?
Nature of Skills
Chapter Review
2. Importance of Skills
The Media Challenge
Types of Problems
The Development of Skills
Chapter Review
3. Analyzing: Digging Into the Meaning and Structure of Media Messages
The Analysis Algorithm
Heuristics
Avoiding Traps
Chapter Review
4. Evaluating: Making Judgments About the Value of Media Messages
The Evaluation Algorithm
Heuristics
Avoiding Traps
Chapter Review
5. Grouping: Classifying Elements in Media Messages
The Grouping Algorithm
Heuristics
Avoiding Traps
Chapter Review
6. Inducing: Looking for Patterns Within and Across Media Messages
The Induction Algorithm
Heuristics
Avoiding Traps
Chapter Review
7. Deducing: Reasoning with Logic from General Principles
The Deduction Algorithm
Heuristics
Avoiding Traps
Chapter Review
8. Synthesizing: Assembling Novel Configurations
Challenges
The Synthesis Algorithm
Heuristics
Avoiding Traps
Chapter Review
9. Abstracting: Communicating the Essence of Media Messages
The Abstracting Algorithm
Heuristics
Avoiding Traps
Chapter Review
10. Putting It All Together
Pep Talk
Conclusion
References
Glossary
1. Skills in the Context of Media Literacy
What Is Media Literacy?
Nature of Skills
Chapter Review
2. Importance of Skills
The Media Challenge
Types of Problems
The Development of Skills
Chapter Review
3. Analyzing: Digging Into the Meaning and Structure of Media Messages
The Analysis Algorithm
Heuristics
Avoiding Traps
Chapter Review
4. Evaluating: Making Judgments About the Value of Media Messages
The Evaluation Algorithm
Heuristics
Avoiding Traps
Chapter Review
5. Grouping: Classifying Elements in Media Messages
The Grouping Algorithm
Heuristics
Avoiding Traps
Chapter Review
6. Inducing: Looking for Patterns Within and Across Media Messages
The Induction Algorithm
Heuristics
Avoiding Traps
Chapter Review
7. Deducing: Reasoning with Logic from General Principles
The Deduction Algorithm
Heuristics
Avoiding Traps
Chapter Review
8. Synthesizing: Assembling Novel Configurations
Challenges
The Synthesis Algorithm
Heuristics
Avoiding Traps
Chapter Review
9. Abstracting: Communicating the Essence of Media Messages
The Abstracting Algorithm
Heuristics
Avoiding Traps
Chapter Review
10. Putting It All Together
Pep Talk
Conclusion
References
Glossary
Notă biografică
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Descriere
Seven Skills of Media Literacy 1st Edition supplements W. James Potter's core text, Media Literacy 9th Edition. Seven Skills will go into depth about how to teach the seven skills that will help improve student's media literacy in their everyday lives. Potter offers practical guidance and exercises, with each chapter of the book addressing one skill.