This Seven Steps Sales Presentation Manual is a companion to the book "The Sidewalk Executive." Together they provide the psychology to the selling process which includes the mindset of being a business owner to the specific behaviors necessary to build a 7 figure business and a 6 figure income. Most salespeople experience failure not because they don't do enough or not because they don't do the right things, most salespeople experience failure because they don't do enough of the right things enough of the time to give success an opportunity to happen for them. The lessons you will find in this workbook are detailed explanations of each of the seven steps to making an effective sales presentation. At the end of some lessons are role plays for you to use to practice with a partner to internalize the steps and build confidence in your selling skills. The old saying in sales is "Knowledge does not create activity however activity creates knowledge." You are encouraged to make as many mistakes as you can, as fast as you can to shorten your leaning curve.