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Autor Natalie T. Wood, Munoz, Caroline K.
en Limba Engleză Paperback – 27 feb 2017
Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.
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Specificații

ISBN-13: 9781631574412
ISBN-10: 1631574418
Pagini: 254
Dimensiuni: 152 x 229 x 13 mm
Greutate: 0.35 kg
Editura: Business Expert Press

Notă biografică

Natalie T. Wood, PhD, is associate professor of marketing at Saint Joseph's University. Dr. Wood teaches social media and consumer behavior. Her research has been published in several journals, including, The Journal of Consumer Behaviour, Journal of Marketing Education, The International Journal of Internet Marketing and Advertising, and Journal of Marketing Communications and Business Horizons.