Britain 1994. Danny Jones emerges from a stifling three-year relationship to find out the eternal battle of the sexes is raging on a new front with completely new rules. As the country dives head first into a Cool Britannia where anything goes, Danny and his friends struggle to strike a balance between embracing the new Lad Culture of girls, goals and 'go on my son' with the search for authentic human connection. In a maelstrom of sex, drugs and Britpop, Danny and his mates mount an increasingly desperate search for The One - the perfect woman who can save them from themselves - while staggering ever closer towards the abyss.