The central theme of the book is "Focused Changes to Critical Variables Create Superior Value". Small,focused changes to critical variables result in a big impact on bottom line results. The book describes what those criticalvariables are, and how to make focused changes to realize benefits systematically with minimum risk. It takes you step-bystepthrough everything you need to understand, change and strike the right balance between the critical variables: Variety,Velocity, Visibility and Variability; and how making focused changes to these variables will result in superior Value.It doesn't stop there. It makes it all actionable by describing in detail an approach that maximizesbenefits while minimizing risk: Diagnose & Baseline, Divide & Prioritize, Design & Align, Deliver &Learn. Making these focused changes will help you rapidly achieve more with less - more revenues, margins andcash flow with less costs, inventory and assets.It is filled with illustrations that distill the essence of complex ideas, and makes them actionable in your uniquecontext. There are stories, quotes, case studies and examples - all meant to keep your attention, drive home thepoint and inspire you to take actions."Shocking Velocity!" is a practical book that explains breakthrough concepts, gives examples of how these innovative concepts can beapplied, what performance measures can be used to monitor progress, and how to create a culture of continuous improvement.You will also find a detailed explanation of the approach you should take to make the changes entirelyself-funding.It is written for these tough economic times. It doesn't stop at explaining concepts. It brings them tolife and helps you apply the ideas in your unique context; applying these ideas can make all the differencebetween struggling for survival and growing stronger through the tough times by creating superiorvalue. The chart to the left illustrates the kind of benefits you can create for your organization byapplying the ideas in the book. It is no "get-rich-quick" scheme, but there are ingenious ideas in thebook to get you results fast; and more importantly, each little step will be aligned towards helping youcreate significant results over time. This will result in a cultureof continuous improvement that will help you sustain operational excellence, and stay competitiveand agile.