Cantitate/Preț
Produs

Shopping Centre Marketing: Value Creation and Customer Engagement: Routledge Research in the Retail Industry

Autor Piotr Krowicki, Grzegorz Maciejewski
en Limba Engleză Hardback – 26 feb 2024
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Citește tot Restrânge

Preț: 98807 lei

Preț vechi: 120496 lei
-18% Nou

Puncte Express: 1482

Preț estimativ în valută:
18915 19453$ 15692£

Carte tipărită la comandă

Livrare economică 17 februarie-03 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032690520
ISBN-10: 1032690526
Pagini: 232
Ilustrații: 55 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black and white
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.59 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in the Retail Industry

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Notă biografică

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in Dąbrowa Górnicza.
Grzegorz Maciejewski is Professor at the University of Economics in Katowice, and Head of the Market and Consumption Department.

Cuprins

List of Tables                                                                                                                                                                       
List of Figures                                                                                                                                                                     
Introduction                                                                                                                           
 
1 Shopping centres as a retail format                                                       
1.1 Contemporary understanding of the term “shopping centre” 
1.2 The origin and development of shopping centres
1.3 A shopping centre and its stakeholders 
1.4 Customer behaviour in shopping centre space 
 
2 Customer engagement in the context of value creation                          
2.1 Customer engagement: concept, motives and forms of engagement 
2.2 Value in marketing 
2.3 Creating customer value 
2.4 Relationship between customer engagement and customer value
 
3 A Shopping centre as a space for creating value                                
3.1 A shopping centre’s value proposition – factors of attractiveness 
3.2 The perceived value of a shopping centre and its dimensions 
3.3 How a shopping centre creates value 
3.4 Research methodology 
 
4 The perceived value of a shopping centre and customer engagement   
4.1 The exploratory phase of research  
4.2 Forms and motives of the engagement of the shopping centre customer
 in the context of research 
4.3 Components of shopping centre value in the opinion of customers 
4.4 The typology of shopping centre customers  
4.5 The impact of shopping centre value on customer engagement 
 
Conclusions and recommendations for shopping centre managers                                                                                                                                                                                                              
Annex 1                                                                                                                                 
Annex 2                                                                                                                     
Annex 3                                                                                                                                 
                                                                                                                                   

Descriere

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.