Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card
Autor Judy Bellen Limba Engleză Quantity pack – 27 iul 2022
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Specificații
ISBN-13: 9781501368035
ISBN-10: 1501368036
Ilustrații: 280 colour illus
Dimensiuni: 284 x 215 x 23 mm
Greutate: 1.58 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1501368036
Ilustrații: 280 colour illus
Dimensiuni: 284 x 215 x 23 mm
Greutate: 1.58 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Caracteristici
Inclusion of two new box features: Neuroscience Pop-Ups! that discuss the science behind visual merchandising and Designers' Pet Peeves that discuss common pitfalls in display designs
Notă biografică
Judy Bell is CEO (Chief Energetic Officer) of Energetic Retail where she delivers Master Classes in creating dynamic selling environments. Earlier as an executive at Target for 22 years, she inspired team members with global trend insights. Judy is the recipient of several national awards including the Markopoulos Award and Design Luminary. She is a member of the Retail Design Institute, Fashion Group International, and Shop! Association. www.energetic-retail.com
Cuprins
PrefaceAcknowledgmentsPart One: PREPARATION FOR VISUAL CREATIVITY1. Creative Thinking: Getting "Outside the Box"2. What is Visual Merchandising?3. Core Design StrategiesPart Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR4. Layout and Fixtures for Fashion Apparel5. Fashion Apparel Wall Setups6. Fashion Apparel and Accessory Coordination7. Home Fashion PresentationPart Three: COMMUNICATING RETAIL ATMOSPHERICS8. Signing9. LightingPart Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES10. Grocery and Food Service Stores11. Non traditional RetailingPart Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY12. The Magic of the Display Window13. Mannequins and Mannequin Alternatives14. Building a Visual Merchandising DepartmentPart Six: CAREER STRATEGIES15. Visual Merchandising CareersGlossaryDirectory of Visual Merchandising ProfessionalsReferences and ResourcesIndex