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Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

Autor Judy Bell
en Limba Engleză Quantity pack – 27 iul 2022
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition-The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe.Silent Selling STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitionsInstructor Resources-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
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Specificații

ISBN-13: 9781501368035
ISBN-10: 1501368036
Ilustrații: 280 colour illus
Dimensiuni: 284 x 215 x 23 mm
Greutate: 1.58 kg
Ediția:6
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Inclusion of two new box features: Neuroscience Pop-Ups! that discuss the science behind visual merchandising and Designers' Pet Peeves that discuss common pitfalls in display designs

Notă biografică

Judy Bell is CEO (Chief Energetic Officer) of Energetic Retail where she delivers Master Classes in creating dynamic selling environments. Earlier as an executive at Target for 22 years, she inspired team members with global trend insights. Judy is the recipient of several national awards including the Markopoulos Award and Design Luminary. She is a member of the Retail Design Institute, Fashion Group International, and Shop! Association. www.energetic-retail.com

Cuprins

PrefaceAcknowledgmentsPart One: PREPARATION FOR VISUAL CREATIVITY1. Creative Thinking: Getting "Outside the Box"2. What is Visual Merchandising?3. Core Design StrategiesPart Two: PRACTICES AND STRATEGIES FOR THE SELLING FLOOR4. Layout and Fixtures for Fashion Apparel5. Fashion Apparel Wall Setups6. Fashion Apparel and Accessory Coordination7. Home Fashion PresentationPart Three: COMMUNICATING RETAIL ATMOSPHERICS8. Signing9. LightingPart Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES10. Grocery and Food Service Stores11. Non traditional RetailingPart Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY12. The Magic of the Display Window13. Mannequins and Mannequin Alternatives14. Building a Visual Merchandising DepartmentPart Six: CAREER STRATEGIES15. Visual Merchandising CareersGlossaryDirectory of Visual Merchandising ProfessionalsReferences and ResourcesIndex