Robert Frank's seminal photography book, The Americans, was what inspired Lam to start a 10-year project in 2006 to document the story of Singapore. That book portrayed various segments of society in America in the 1950s. Likewise Lam's photo documentary was during an extremely important period when Singapore entered a new phase of economic development that saw new physical infrastructure being built, many events and activities being introduced and new migrants settling on this island. Together, these developments added significantly to the face of the country.

This book presents a rich, diverse, complex and vibrant portrait of Singapore and its people beyond the tourist sites and provides an intimate look into the various segments in society today. Lam captures the deep cultural roots of the native Malays and the early Chinese and Indian migrants even as the economic, physical and human landscape was transforming rapidly in this small country. Despite its small land area and short history since independence, the book shows many faces of Singapore that will surprise and fascinate many. It is an important visual record of the country and its accomplishments over the years.