V knige raskryvaetsya ponyatie upravleniya marketingom, izuchayutsya kontseptsii marketingovoy deyatel'nosti i funktsii marketinga, a takzhe opredelyaetsya struktura sistemy upravleniya marketingom. Provoditsya analiz marketingovoy deyatel'nosti predpriyatiya mashinostroeniya (na primere OAO Prompribor), vyyavlyayutsya probely v deyatel'nosti dannogo predpriyatiya i predlagayutsya meropriyatiya po vozmozhnomu resheniyu problem.