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Small Business, Entrepreneurship and Enterprise Development de Graham Beaver

Small Business, Entrepreneurship and Enterprise Development

Autor Graham Beaver
en Limba Engleză Paperback – 24 ian 2002
Undergraduate and MBA courses in Entrepreneurship, Small Business and Business Development offered as a core or elective part of a business studies degree programme.Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment, development and managerial issues confronting the smaller enterprise.  It is concerned with the kinds of actions and behaviour often labelled entrepreneurial that seem to characterise the launch and growth of a successful business venture.  The author examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking in a strategic framework to maximise the chances of business success and longevity.
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Specificații

ISBN-13: 9780273651055
ISBN-10: 0273651056
Pagini: 232
Dimensiuni: 190 x 249 x 24 mm
Greutate: 0.45 kg
Ediția:1
Editura: Pearson Education
Locul publicării:Harlow, United Kingdom

Cuprins

1. The Context, Nature and Significance of Small Firms
2. Starting and Evaluating a Business Venture
3. The Small Business Practitioner s Entrepreneurs, Owner and Managers
4. Management Development
5. Strategic Management Issues in Entrepreneurial Ventures and Small Business
6. Business Planning
7. Financing Small Firms
8. Enterprise Growth and Development
9. Female Entrepreneurship
10. Contemporary Issues and Developments in Small Business and Enterprise Development
11.  International Considerations
12.  The Internet
13.  Business Development and Enterprise Creation: New Evidence

Textul de pe ultima copertă

Well organised and easy to read, this exciting new book provides an authoritative introduction to the establishment and development of the smaller enterprise and the managerial issues confronting it, with a strong focus on relevant international issues and comparisons.
Small Business, Entrepreneurship and Enterprise Development
is concerned with the kinds of actions and behaviour – often labelled entrepreneurial – that seem to characterise the launch and growth of a successful business venture. Graham Beaver examines in some detail the process of new business formation and growth, with particular emphasis on acting and thinking within a strategic framework to maximise the chances of business success and longevity.
KEY FEATURES:
  • Extensive use of case illustrations and research evidence helps readers to engage with the material, encourages them to relate the theory to real-life experiences and helps promote the understanding of the key issues.
  • Chapter on female entrepreneurship looks at the growing population of female entrepreneurs and their role in the economy, addressing an important topic that is often overlooked in publications in this area.
  • Chapter on contemporary issues and developments in small business and enterprise development examines issues such as:
- the significance and impact of the Internet;
- strategies for successful enterprise development;
- international considerations and comparisons; and
- high technology and enterprise development.
 
This chapter introduces readers to many of the most important current issues influencing enterprise development in the small business sector today and for the future.
  • Much of the material in this book has been tried and tested on the Nottingham Business School MBA programme – providing a proven, relevant and successful track record of coverage in this topic.
This book will be ideal for undergraduate, postgraduate, post-experience and MBA courses in Entrepreneurship, Small Business Management and Business Development, offered as core or elective modules on dedicated or general business studies programmes.
Graham Beaver is Professor of Corporate Strategy and Business Development at Nottingham Business School and Fellow of the Centre for SMEs at Warwick Business School.

Caracteristici

  • Extensive use of case illustrations and research evidence Promotes the understanding of key issues and encourages reader to engage in the material and continuously relate what they are reading to real-life experiences.
  • Dedicated chapter on Female Entrepreneurship (Ch. 9) addresses the increasingly growing population of female entrepreneur and their role in the economy Addresses hot topic that is quite often overlooked in publications in this area.
  • Chapter on Contemporary Issues and Developments in Small Business and Enterprise Development Examines issues such as the significance and impact of the internet; strategies for successful enterprise development; international considerations and comparisons; and high technology and enterprise development Familiarises readers with many of the current issues affecting the small business sector and enterprise development today.
  • Tried and tested Much of the material in the book has been used on the Nottingham Business School MBA programme.