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Small Business Management: An Entrepreneur's Guidebook w/Student CD-ROM

Autor William L. Megginson, Mary Jane Byrd, Leon Megginson
en Limba Engleză Paperback – 30 iun 1999
This text takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a “how-to” perspective, with many practical examples and applications from the business world. All three authors have had meaningful experience in the “real world” as an owner, manager or employee of one or more small businesses.
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Specificații

ISBN-13: 9780072346527
ISBN-10: 0072346523
Pagini: 608
Dimensiuni: 203 x 254 x 30 mm
Greutate: 0.95 kg
Ediția:3
Editura: McGraw-Hill Education LLC
Colecția McGraw-Hill Higher Education
Locul publicării:United States

Cuprins

PART I The Challenge of Owning and Managing a Small Business

Chapter 1 The Dynamic Role of Small Business

Chapter 2 Opportunities and Challenges in Small

Business

Chapter 3 Legal Forms of Ownership

PART II Planning for and Organizing a Business

Chapter 4 How to Become the Owner of a Small Business

Chapter 5 The Role of Planning In Organizing and

Managing a Small Business

Chapter 6 Obtaining the Right Financing for Your

Business

PART III Marketing Goods and Services

Chapter 7 Developing Marketing Strategies

Chapter 8 Product Promotion and Distribution

PART IV Organizing and Managing the Business

Chapter 9 Managing Human Resources and Diversity in

Small Firms

Chapter 10 Maintaining Relationships with Your

Employees and Their Representatives

PART V Operating the Business

Chapter 11 Locating and Laying Out Operating Facilities

Chapter 12 Purchasing, Inventory, and Quality Control

PART VI Financial Planning and Control

Chapter 13 Planning for Profit

Chapter 14 Budgeting and Controlling Operations and

Taxes

Chapter 15Using Computer Technology in Small

Businesses

PART VII Providing Present and Future Security for the

Business

Chapter 16Risk Management, Insurance, and Crime

Prevention

Chapter 17Business-Government Relations and Business

Ethics

Chapter 18Family-Owned Businesses: Planning for the

Future

Workbook for Developing a Successful Business Plan