THERE MAY BE MANY REASONS WHY A SMALL BUSINESS CAN FAIL...AND TO ME, THE MOST IMPORTANT ARE: Reason #1: Business Owners are not really in touch with customers through deep dialogue. They do not know their needs and how they evolve. Reason #2: There is no clear and real differentiation in the market, they have now unique value proposition and as almost every small business owner they try to compete based on pricing. Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion. Commonly mistaking advertising with a marketing strategy. Reason #4: Leadership breakdown at the top. Yes...business owners have trouble being leaders, and building the right team needed to accomplish their objectives and goals. Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?) If you can identify with one of the reasons, I need you to ask yourself a couple of questions... If you are here, you already own a small company or you are about to start your own business, either way, this book is designed to help you learn about critical topics needed to manage and succeed when you are a small business owner. You may already know that the value of what you offer in a small business is based on your skills, your vision, and what you want to accomplish. You will be the one setting the goals for the company, and you are the key ingredient in the company's success. You might have a special skill, a quality or knowledge that will set you apart from the competition, but in every business, that is just a small factor that can influence if you succeed. Your knowledge, education and experience can guide you to start, but there are areas within a business that you may not be completely aware of. And this course is designed to help you gain perspective on the different areas within a business, so you can evaluate and implement changes in your project or company. Understand that every small business, no matter the industry, has a risk of failure, and that will depend on many factors. Not only your knowledge, skill set, experience and desire, but other areas that you might not control, or are not aware how to handle. Is there a way where you can minimize that risk? Yes, you can be prepared from the beginning or have the ability to correct the course of action if you are already started. No matter what you have done with your company, or what you plan to do with your small business, let me tell you something right now, you are an admirable person for doing this, or wanting to do it. You are a difference maker and you will succeed no matter what. Either you achieve the success you desire, or learn what it takes to do it. And no matter the outcome, that requires a quality that few people have. Let me be clear, if you are a small business owner, or become one, you will be the most important asset to start, but as you prepare to gain experience, you have to be subjective to your own strengths and weaknesses. After you finish the book, it will allow you find areas where you can improve an existing business or prepare to start one the right way. This book will help you identify critical tasks and areas within your company that you need to evaluate. We will do exercises and tests that will allow you to learn about small business finances, being a leader, marketing, hiring the right team, be organized and help you improve the chances of your company becoming successful.