Small Business Management
Autor Tim Mazzarol, Sophie Rebouden Limba Engleză Paperback – 14 mar 2016
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Specificații
ISBN-13: 9780734612243
ISBN-10: 0734612249
Pagini: 480
Dimensiuni: 203 x 254 x 28 mm
Greutate: 1.04 kg
Ediția:Revised.
Editura: Tilde Publishing and Distribution
ISBN-10: 0734612249
Pagini: 480
Dimensiuni: 203 x 254 x 28 mm
Greutate: 1.04 kg
Ediția:Revised.
Editura: Tilde Publishing and Distribution
Notă biografică
Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia, Australia. Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.
Cuprins
Chapter 1: The role of the small business within the economy.- Chapter 2: Entrepreneurs vs. owner-managers.- Chapter 3: Surviving the early years.- Chapter 4: Planning and strategy in the small firm.- Chapter 5: Creating customers.- Chapter 6: The process of growth in the small firm.- Chapter 7: Small firms and human resources.- Chapter 8: Debt vs. equity.- Chapter 9: Cash flows, profit and working capital.- Chapter 10: Franchising and legal issues for small businesses.- Chapter 11: Buying, selling and valuing the business.- Chapter 12: The owner-manager and the troubled company.- Chapter 13: Using technology.
Textul de pe ultima copertă
This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such asaccountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such asaccountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
Caracteristici
Presents a unique blend of content relating to the management and growth of a small business Offers original case studies with application to real practice Provides teaching and learning notes and exercises