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Small Business Management

Autor Tim Mazzarol, Sophie Reboud
en Limba Engleză Paperback – 14 mar 2016
For students interested in establishing and managing their own small firm, this book should help them to focus their thinking on the realities of life as a small business owner-manager both its challenges and its rewards. For postgraduate students that are keen to make a difference, this text should enable them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students enrolled at universities and colleges, this book should also prove useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. The text also has relevance to the general reader interested in the significant contribution that the small business sector plays in the national economy of Australia and many other countries around the world. Contents: Chapter 1 The role of the small business in the economy and government policy, Chapter 2 Entrepreneurs versus owner-managers theories of new venture creation, Chapter 3 Surviving the early years screening the business opportunity, Chapter 4 The process of planning and strategy in the small firm, Chapter 5 Creating customers, Chapter 6 Financing the small firm: Part 1 Debt versus equity, Chapter 7 Financing the small firm: Part 2 Cash flows, credit and working capital, Chapter 8 The process of growth in the small firm, Chapter 9 Small firms and human resources coaching and building teams, Chapter 10 Franchising An alternative to going solo? & legal issues facing small business, Chapter 11 Small firms and family business, Chapter 12 The owner-manager and the troubled company, Chapter 13 Buying, selling and valuing the business"
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Specificații

ISBN-13: 9780734612243
ISBN-10: 0734612249
Pagini: 480
Dimensiuni: 203 x 254 x 28 mm
Greutate: 1.04 kg
Ediția:Revised.
Editura: Tilde Publishing and Distribution

Notă biografică

Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia, Australia. Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.

Cuprins

Chapter 1: The role of the small business within the economy.- Chapter 2: Entrepreneurs vs. owner-managers.- Chapter 3: Surviving the early years.- Chapter 4: Planning and strategy in the small firm.- Chapter 5: Creating customers.- Chapter 6: The process of growth in the small firm.- Chapter 7: Small firms and human resources.- Chapter 8: Debt vs. equity.- Chapter 9: Cash flows, profit and working capital.- Chapter 10: Franchising and legal issues for small businesses.- Chapter 11: Buying, selling and valuing the business.- Chapter 12: The owner-manager and the troubled company.- Chapter 13: Using technology.

Textul de pe ultima copertă

This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.

For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.


For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.


In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such asaccountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.


Caracteristici

Presents a unique blend of content relating to the management and growth of a small business Offers original case studies with application to real practice Provides teaching and learning notes and exercises