Small Firms in Global Competition: A Research Book from the International Business Education and Research Program, University of Southern California
Autor Tamir Agmon, Richard Drobnicken Limba Engleză Hardback – 17 feb 1994
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Specificații
ISBN-13: 9780195078251
ISBN-10: 019507825X
Pagini: 160
Ilustrații: line illustrations, tables
Dimensiuni: 162 x 243 x 18 mm
Greutate: 0.38 kg
Editura: Oxford University Press
Colecția OUP USA
Seria A Research Book from the International Business Education and Research Program, University of Southern California
Locul publicării:New York, United States
ISBN-10: 019507825X
Pagini: 160
Ilustrații: line illustrations, tables
Dimensiuni: 162 x 243 x 18 mm
Greutate: 0.38 kg
Editura: Oxford University Press
Colecția OUP USA
Seria A Research Book from the International Business Education and Research Program, University of Southern California
Locul publicării:New York, United States
Recenzii
At last something for small businesses in the international arena! This book fills a void. Small firms are too often overlooked by management scholars who tend to study multinationals when analyzing competitiveness in a global market place. But many small firms can also compete globally if they have the right management tools. Small Firms in Global Competition provides these tools. This book is must reading for the owners and managers of these companies and for students of international management.