The SmallBiz Checkup is written as an "un-business" business book where we minimize the business mumbo jumbo. The book is designed for time-crunched small business owners who want help finding solutions for their business gaps. The goal is to help owners look at their businesses with fresh eyes, seeing reality for what it is and realizing that they cannot be brilliant at all aspects of running a business. View your business as a startup, or a re-startup, by bringing new ideas to your business' most vexing problems. Joe Startup is an easy-to-use biz-plan creator. We avoid the frumpy, traditional business plan format. The deliverable is an actionable biz-plan with clear tradeoffs formed by completing an objective, thorough examination of the business. The book's content is not intended to be exhaustive, but distilled to the essentials. In other words, the content is the streetsmart advice an experienced mentor would give a small business owner. The book is broken down into four processes: Think, Create, Tell, and Run. There are 24 step-by-step modules. Each lesson includes an introduction, examples, insights, instructions, and templates. Scan the QR codes to watch a video online or use online templates. While the lessons are designed to build on one another, the reader can jump around depending on learning preference. This multimedia workbook is fully integrated with www.JoeStartup.com, a free, accompanying biz-plan creator which can be instantly shared with friends and advisors. Each reader can work at her own pace. The reader will have a plan to actually jumpstart his business upon completion of this book. The ultimate goal of this book is simplicity. Writing a good biz-plan can be really, really hard, but learning how to write a plan need not be. Any Joe can do it.