Featuring Case Studies from Some of America's Top Companies Including Starbucks, Whole Foods, Southwest Airlines And More.There is a revolutionary shift happening in American business today that is radically impacting the way companies view the importance of corporate culture. Business owners and managers on every level have discovered that thriving companies are the product of a thriving culture. People want to work in a place where they can grow, develop and invest themselves, both personally and professionally. Why is that important? Because every product or service you deliver is a reflection of what you are on the inside? your culture. It is a living, breathing entity. In this revealing book, author And corporate trainer Brett M. Hutton reveals what some of America's most successful companies are doing to create exceptional and engaging cultures. You will learn how to navigate this often-misunderstood entity by identifying and optimizing the dynamics that shape your culture. The outcome is nothing short of miraculous, resulting in a dramatic increase in employee performance, productivity and ultimately your company's profitability.