Introduction I absolutely love listening to other people and their experiences, whether it's about online marketing, or another subject entirely. It's a great way to learn and has saved me a great many mistakes in the past, and no doubt will do so again in the future. This is why we've put this manual together. It's a compilation of some of the most valuable lessons we've learned about online marketing through over a decade of experience between us. It's an interesting way to learn, and hey, if it's going to solve a bunch of problems before you even come up against them, it shouldn't be missed. The power of hindsight is a powerful ally to have at your disposal.