Seven easy to follow steps for any small business to create a focused Marketing Plan. In this book, the owners of a small business are led through the SMART Marketing 7 step process to Identify their REAL product, Identify their REAL market, Match their market's requirements with their resources, use their selling price as a factor in marketing, identify their targeted marketing activities, develop their campaign plan along with clear messages, and then implement and monitor results. Over all, their information gathering, decision making and planning are measured against the SMART model to make sure that everything is relevant and achievable. Any business can use these principles, and within 4 to 6 weeks, arrive at a marketing plan that is highly focused towards giving your ideal customers exactly what they want from your products.