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Sme's and the Internationalization of Food Exports: Process and Procedure de Brian Healy

Sme's and the Internationalization of Food Exports: Process and Procedure

Autor Brian Healy
en Limba Engleză Hardback – 31 oct 2009
Internationalization is a process in which specific attitudes or orientations are associated with successive stages in the evolution of international operations and is a key element of entrepreneurship. This book identifies factors associated with exporting foodstuffs into retail by conceptualising internationalization theory.
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Specificații

ISBN-13: 9781443813464
ISBN-10: 144381346X
Pagini: 155
Dimensiuni: 148 x 210 mm
Greutate: 0 kg
Ediția:New.
Editura: Cambridge Scholars Publishing

Notă biografică

Brian Healy is a Teaching Assistant and Phd researcher in the Kemmy Business School, University of Limerick. His research interests include entrepreneurship, SME internationalization strategies, public policy making, strategic management, new product development processes and product advantage in small firms.