Why embrace SnapChat for my business or marketing strategy? If your company is targeting young people, you might want to take notice. Snapchat began infamously as a one-to-one mobile messaging app known for sexting -- because its messages disappeared in seconds -- but today it is a one-to-many platform used daily by more than 100 million users. Adam Smith speaks of this strategy by utilizing SnapChat as a newfound low-hanging fruit for businesses that target millennials and young adults.