SO YOU WANT TO BE A JEWELRY DESIGNER You make jewelry. That is what you do. But when you think jewelry and speak jewelry and work jewelry, this is what you have become. This is your purpose. Becoming a Jewelry Designer is exciting. With each piece, you are challenged with this profound question: Why does some jewelry draw people's attention, and others do not? When designers turn to how-to books or art theory texts, however, these do not uncover the necessary answers. They do not show you how to make trade-offs between beauty and function. Nor how to introduce your pieces publicly. You get insufficient practical guidance about knowing when your piece is finished and successful. In short, you do not learn about design. You do not learn the essentials about how to go beyond basic mechanics, anticipate the wearer's understandings and desires, or gain management control over the process. So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer's perspective. This very detailed book, by jewelry designer Warren S. Feld, reveals how to become literate and fluent in jewelry design. The major topics covered include, 1. Jewelry Beyond Craft: Gaining A Disciplinary Literacy and Fluency in Design 2. Getting Started 3. What Is Jewelry, Really? 4. Materials, Techniques and Technologies 5. Rules of Composition, Construction and Manipulation Design Elements Color, Point, Line, Plane, Shape, Form, Theme Architectural Basics 6. Design Management 7. Introducing Your Designs Publicly 8. Developing Those Intuitive Skills Within: Creativity, Inspiration and Aspiration, Passion 9. Jewelry In Context: Contemporary Jewelry, Fashion, Taste, Style, Cognition, Sexuality, Self-Care 10.Teaching Disciplinary Literacy In Jewelry Design