Breaking one of his own cardinal rules about marketing ("Always present a positive image"), publishing professional Ian Randal Strock offers honest insights for up-and-coming authors who want to make writing a career. The publishing world is constantly in flux, but some hidden truths are eternal. The way to succeed is to learn those truths, and also to pay close attention to the changing business of writerly creativity. Whether you choose to pursue traditional or indie publishing success, you need to know the pitfalls and traps that undermine many writers' careers. This book will give you the grounding you need. Conceived as a companion to Strock's well-received public lectures on the topic, this book deserves its place in your professional writer's toolbox. About the Author: Ian Randal Strock is the publisher of Gray Rabbit Publications/Fantastic Books; an award-winning author of both fiction and non-fiction; and a publishing professional with more than a quarter-century of experience. He has held editorial positions at a variety of magazines, newspapers, and book publishing companies. He is also available to speak to the public.