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Soap Opera

Autor Alecia Swasy
en Limba Engleză Paperback – 18 sep 1994
Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.PIn this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.PWonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.
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Specificații

ISBN-13: 9780671897819
ISBN-10: 0671897810
Pagini: 400
Dimensiuni: 143 x 221 x 25 mm
Greutate: 0.53 kg
Ediția:94000
Editura: Simon&Schuster

Descriere

Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a host of other popular products. From offices run with obsessive control to tales of extraordinary marketing arrogance, Swasy paints the picture of a cutthroat company. "Explosive".-- Fortune.

Notă biografică

Alecia Swasy is a former staff reporter for The Wall Street Journal.