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Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change: Yale Studies in Attitude and Communication

Autor Muzafer Sherif, Carl Iver Hovland
en Limba Engleză Hardback – 31 dec 1980

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

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Specificații

ISBN-13: 9780313224386
ISBN-10: 0313224382
Pagini: 218
Dimensiuni: 148 x 222 x 23 mm
Greutate: 0.45 kg
Editura: Greenwood Press
Seria Yale Studies in Attitude and Communication


Descriere

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

Notă biografică

erif /f Muzafer

land /f Carl /i Iver