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Social Media Ethics Made Easy

Autor Joseph W. Barnes
en Limba Engleză Paperback – 29 aug 2016
Takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations.
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Specificații

ISBN-13: 9781606498521
ISBN-10: 1606498525
Pagini: 120
Dimensiuni: 152 x 229 x 7 mm
Greutate: 0.17 kg
Editura: Business Expert Press

Notă biografică

Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He's currently a full time lecturer in marketing, social media marketing, business communications, and business integration at Seattle University. He writes, tweets, and speaks about social media marketing, privacy, and the collection and selling of consumer data. He is particularly interested in helping businesses and organizations understand the Federal Trade Commission (FTC) requirements for disclosure, and how to create and implement a social media plan. As a strategic communications and marketing consultant, his clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. As a journalist he has provided leadership for teams that have won countless Emmy(R) Awards and the prestigious Edward R. Murrow Award for Excellence in Journalism. He holds a master's degree from California State University, Hayward, is quoted in two books, and is a certified Leadership Trainer.