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Social Media for Journalists: Principles and Practice de Megan Knight

Social Media for Journalists: Principles and Practice

Autor Megan Knight, Clare Cook
en Limba Engleză Paperback – 21 mai 2013
"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News

The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media.  The book gives a thorough guide to principles and practice, including:

  • How to find, write and break stories with social media
  • An online journalism toolkit to get you started
  • Using crowdsourcing to find and follow stories
  • Getting on top of user-generated content
  • The ins and outs of copyright and ethics
  • Building your brand and making money
  • The new economy of journalism and how to get ahead.

More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.
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Specificații

ISBN-13: 9781446211137
ISBN-10: 1446211134
Pagini: 288
Dimensiuni: 186 x 232 x 15 mm
Greutate: 0.5 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

 
We are entering the new golden age of journalism - and here is a great resource for journalists wishing to seize its opportunities. This is the book that untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all.
 
This is a brave book. How social media and journalism overlap and interact is a vital area for analysis. It's a rapidly evolving part of the media industry but this book meets the challenge head on - with spirit and personality.
 
Social media has had a profound impact on the news industry. It has revolutionized the way the mainstream media engages with its audiences. It has given journalists incredibly powerful new tools to find, verify and tell stories and opened the means of publication to all. There is no doubt it offers great opportunities but it also poses great challenges and questions. What are the ethics and values of journalism in 2013, who controls the media and how can the traditional, big media build new relationships? This book is an excellent and much-needed guide for any journalist working in an increasingly complex media environment.

Cuprins

Introduction: Networked Journalism
PART ONE: THE NETWORKED JOURNALISTS' TOOLKIT
Finding the Story
Producing Content in a Social Landscape
Data Journalism and Crowdsourcing
Distributing the Story
PART TWO: THE NETWORKED ECOLOGY
Citizen Journalism and the Public Sphere
Collaborative Journalism and User-Generated Content
PART THREE: THE NEW RULES OF ENGAGEMENT
Ethics and the Code of Conduct
Truth and Verification
Journalism and the Law
PART FOUR: THE NEW ECONOMICS OF JOURNALISM
Freelancing and Building Your Brand
Becoming a Media Entrepreneur
The Business of Networked Journalism
Conclusion: News in a New Media Ecology

Notă biografică

Megan Knight is Senior Lecturer in International Journalism at University of Central Lancashire.

Descriere

A much needed one-stop guide for students and practitioners that covers the theory and principles, the skills and practice, and also the realities of building a successful career in the new economy of journalism.