An easy step-by-step guide to help you establish your professional identity on Facebook, Twitter, LinkedIn and Tumblr. This book was written to help professionals create their profiles on the major social media sites - Facebook, LinkedIn, Twitter and Tumblr. It's designed for people who want a little extra help getting started or a little more assistance navigating these sites and completing their profiles. To that end, what you'll find in this book is some extra guidance to complement each site's setup wizard. Helpful tips and additional instruction aimed at guiding a user through each site's enrollment and set up process.