Social Media Marketing 2018

How can organizations use Social Media as an effective tool to further their business success?

Facebook, Twitter, LinkedIn & Co. have become established parts of the marketing mix. At the same time, strategic, professional and targeted activities are essential to maximize the added value Social Media will bring to your organization.

The author of this book, Stephanie Holmes, draws on 15 years of online-marketing and Social Media experience to help organizations successfully use Social Media to optimize their online communications.

She takes a hands-on, easy to follow approach and provides valuable insights into creating a tailored Social Media strategy for your organization - no matter how tight your budget or time constraints may be.

The contents at a glance:

• What Social Media can do for your businesses - and which limitations have to be considered
• The most relevant platforms for businesses in 2018
• How small and medium sized businesses can get the most out of Social Media
• The key success factors for Social Media
• Case studies about small, medium and large sized businesses in various industries
• A step-by-step guide for planning a tailored Social Media strategy for your organization
• Ways to deal with negative feedback and crises in Social Media
• Tips on monitoring and improving results in Social Media

OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.

This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https: //owl.institute for more information.