Combining three best-selling books, along with new sections, Lewis Love's latest book serves as a great introduction to social media for marketing and business. Facebook - The worlds largest social network, and most lucrative when you get it right Find out what to say - and what not to say - and how to go about your social media marketing on this mammoth platform. Learn how to find your customers and how to talk to them in a way they will enjoy. Twitter - Hashtag's are everywhere; TV, Radio, Billboards - but what actually are they and how do you use them effectively? All is revealed along with some common myths dispelled and some worrying findings as a result of independent research. Google+ - One of the newer networks, backed by one of the older companies in tech. Is it worth getting involved at such an early stage? What are the benefits if you do? How would you review and measure your efforts? It's all covered. Pinterest - The social network for the visually driven person, Pinterest has more to offer than cupcakes and interiors, but how would a plumber or mechanic utilise this network? With a bit of creative thinking, this is a network with huge potential for many industries. Vine - Now owned by Twitter, this is a network with serious potential for early adopters who get it right. But what do you need to do to 'get it right'? All of this and more is covered in the book that is designed to assist experienced and novice marketers alike.