Social media marketing is becoming a must for all businesses and organizations. This book is an in-depth exploration of how to use social media to market your local organization and how to do so without taking huge amounts of time out of your day. It covers not only Facebook and Twitter, but Meetup, Yelp, foursquare, Google+, Pinterest, Pin Boulevard and others, and their places in a general, locally oriented, social media marketing strategy that can be altered and customized to fit your organization.