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Social Media Marketing for Small Business

Autor Audrey Peters
en Limba Engleză Paperback – 31 mai 2010
Social Media Marketing is a step-by-step guide to creating online marketing campaigns for small business, written by an experienced executive to help business owners create an online presence. The various social networks that exist today have created not only opportunity for businesses to market themselves, but also a great deal of confusion. The author discusses how to utilize social media to create a successful, manageable and integrated online campaign approach. A business owner will learn the benefits of each platform and how to select the right social media for the objectives of their business. The fundamentals of marketing haven't really changed but, the Internet revolution has delivered phenomenal communications change, significantly cut the costs of marketing and opened up new challenges through so much choice.
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Specificații

ISBN-13: 9780557459681
ISBN-10: 0557459680
Pagini: 59
Dimensiuni: 152 x 229 x 4 mm
Greutate: 0.11 kg
Editura: Lulu