Learn how to make social media work for your business with Social Media Mastery. The resource has been designed to give business owners and marketing professionals essential business skills and knowledge, which can be applied immediately in the workplace. This book will give you all the knowledge and confidence you need to use a variety of digital tools, from the planning phase right through to analysing and reporting on a digital campaign. With the information in this book you will be able to: Write and implement a digital strategy to support your business aims and objectives. Rethink and integrate your traditional marketing. Understand the fundamentals of social media, e-commerce, websites, mobile applications, email, cloud computing, networking online and digital marketing. Use digital channels for customer service. Use key social media tools to network effectively. Develop and maintain business networks using social media. Establish and maintain business relationships using social media. Evaluate which online networking sites to join. Promote a crisp, clear representation of yourself or your business so others want to get to know you. Who should read this book? Those in communications roles who want to formalise their social networking knowledge or gain professional development in social media marketing. Those who recognise social media marketing as a growing field of work and want to learn how to become a 'social media manager', just one of the new career opportunities arising in this new economy. Those who are on social media but aren't getting the results they'd like or who want to place their company or business online but don't where to start."