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Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

Autor Tom Funk
en Limba Engleză Hardback – feb 2011 – vârsta până la 17 ani
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans-or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
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Specificații

ISBN-13: 9780313386268
ISBN-10: 0313386269
Pagini: 280
Ilustrații: 15
Dimensiuni: 156 x 235 x 28 mm
Greutate: 0.58 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Caracteristici

Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging

Notă biografică

Tom Funk is vice president of marketing for Timberline Interactive, a web development and online marketing consultancy.

Recenzii

Tom Funk has been involved in e-commerce and Web publishing since 1995. His goal with this book is to help businesses succeed in social media.