How and why people now spend their money on things has completely changed. We now live in this word of mouth world where we're tweeting, "I just ate at "x" restaurant and it was AMAZING, you have to go there " We're sharing thoughts that we would never have picked up the phone and called somebody about in the past. What happens when we humanize restaurants? In Social Media for Restaurants: How to Fill Your Tables and Have Customers for Life , we tackle the doubts of the ROI of social media for restaurants, set you up for success, and even provide case studies. We firmly believe that the restaurants that have heart and soul and understand how to scale them will win. It's now all about Customer Service 2.0.