Social media is acknowledged as a wonderful opportunity to promote your business, your products, your expertise, and your brand to a huge audience. However, social media is not always as easy as it appears and has many potential traps and pitfalls. This is where the contents of this book can help you. Even if you don't have a business to promote, this book will help to improve your awareness of how social media works. It's definitely beneficial for those whose budget doesn't extend to covering the costs of hiring an agency or Expert.