Social Media: The Academic Library Perspective: Chandos Publishing Social Media Series
Editat de Nina Verishagenen Limba Engleză Paperback – 3 dec 2018
- Includes a step-by-step guide on the use of social media for academic libraries
- Presents practical experience leveraged in the form of case studies
- Provides quick, concise, and systematic recommendations for the use of social media
- Written by academic librarians for academic librarians
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Specificații
ISBN-13: 9780081024096
ISBN-10: 0081024096
Pagini: 302
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.4 kg
Editura: ELSEVIER SCIENCE
Seria Chandos Publishing Social Media Series
ISBN-10: 0081024096
Pagini: 302
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.4 kg
Editura: ELSEVIER SCIENCE
Seria Chandos Publishing Social Media Series
Public țintă
Academic librarians, library leaders, early-career librarians, library administrators, university administrators and leadership, graduate students and researchers in library and information scienceCuprins
Part I The Social Media Landscape at the
1. How to Assess Students’ Social Media Preferences: A Comparison at Two Academic Institutions
Dan Sich and Mark Aaron Polger
2. Social Media Committees: Sharing the Library’s Voice
Alejandra Nann and Nina Verishagen
3. The Right Social Media Platform for Your Library
Morgan Swan
4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright
Sarah Christensen and J.J. Pionke
5. Using Scheduling Apps to Streamline a Social Media Workflow
Samantha Paul and Michael Holt
Part II Tried and Tested by Librarians: Social Media Case Studies
6. Instagram
Case Study 1: Using Instagram to Engage Students During Library Orientation
Katie Hutchison and Stephanie Henderson
Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration
Jen Park and Steve Fowler
Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers
Laura Wilson
Case Study 4: Are We Failing at Instagram?
Matthew Blaine and Jacalyn Kremer
7. Twitter
Case Study 1: Tweeting to Success: Managing an Academic Library’s Twitter Campaign to Enhance User Engagement
Emy N. Decker
Case Study 2: Drop Everything and Tweet: Building Community on Your Campus
Joanna Ewing, Amber Wilson and Karen Pruneda
Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare’s LibAnswers
Sheeji Kathuria and Amanda Clay Powers
Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign
Emily Jack
8. Facebook
Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook’s Mis(sed)connection
Dana Hettich and Becca Billings
Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months
Nina Verishagen and Ann Liang
Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing
Molly Marcusse
9. YouTube
Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well
Dan Sich
Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO
Lauren Valentino Bryant
10. Snapchat
Case Study 1: Snapchat in Academic Libraries: We Ain’t Afraid of No Ghost
Nicole Maddock, Monica Fazekas and Kevin Tanner
Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters
Laura MacLeod Mulligan and Alexander S. Di Iorio
11. Pinterest
Case Study 1: Extending the Library’s Presence Into the Virtual Space Using Pinterest
Brandy R. Horne
1. How to Assess Students’ Social Media Preferences: A Comparison at Two Academic Institutions
Dan Sich and Mark Aaron Polger
2. Social Media Committees: Sharing the Library’s Voice
Alejandra Nann and Nina Verishagen
3. The Right Social Media Platform for Your Library
Morgan Swan
4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright
Sarah Christensen and J.J. Pionke
5. Using Scheduling Apps to Streamline a Social Media Workflow
Samantha Paul and Michael Holt
Part II Tried and Tested by Librarians: Social Media Case Studies
6. Instagram
Case Study 1: Using Instagram to Engage Students During Library Orientation
Katie Hutchison and Stephanie Henderson
Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration
Jen Park and Steve Fowler
Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers
Laura Wilson
Case Study 4: Are We Failing at Instagram?
Matthew Blaine and Jacalyn Kremer
7. Twitter
Case Study 1: Tweeting to Success: Managing an Academic Library’s Twitter Campaign to Enhance User Engagement
Emy N. Decker
Case Study 2: Drop Everything and Tweet: Building Community on Your Campus
Joanna Ewing, Amber Wilson and Karen Pruneda
Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare’s LibAnswers
Sheeji Kathuria and Amanda Clay Powers
Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign
Emily Jack
8. Facebook
Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook’s Mis(sed)connection
Dana Hettich and Becca Billings
Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months
Nina Verishagen and Ann Liang
Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing
Molly Marcusse
9. YouTube
Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well
Dan Sich
Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO
Lauren Valentino Bryant
10. Snapchat
Case Study 1: Snapchat in Academic Libraries: We Ain’t Afraid of No Ghost
Nicole Maddock, Monica Fazekas and Kevin Tanner
Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters
Laura MacLeod Mulligan and Alexander S. Di Iorio
11. Pinterest
Case Study 1: Extending the Library’s Presence Into the Virtual Space Using Pinterest
Brandy R. Horne