Social Media: The Academic Library Perspective: Chandos Publishing Social Media Series
Editat de Nina Verishagenen Limba Engleză Paperback – 2 dec 2018
- Includes a step-by-step guide on the use of social media for academic libraries
- Presents practical experience leveraged in the form of case studies
- Provides quick, concise, and systematic recommendations for the use of social media
- Written by academic librarians for academic librarians
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Specificații
ISBN-13: 9780081024096
ISBN-10: 0081024096
Pagini: 302
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.4 kg
Editura: ELSEVIER SCIENCE
Seria Chandos Publishing Social Media Series
ISBN-10: 0081024096
Pagini: 302
Dimensiuni: 152 x 229 x 24 mm
Greutate: 0.4 kg
Editura: ELSEVIER SCIENCE
Seria Chandos Publishing Social Media Series
Public țintă
Academic librarians, library leaders, early-career librarians, library administrators, university administrators and leadership, graduate students and researchers in library and information scienceCuprins
Part I The Social Media Landscape at the 1. How to Assess Students’ Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger 2. Social Media Committees: Sharing the Library’s Voice Alejandra Nann and Nina Verishagen 3. The Right Social Media Platform for Your Library Morgan Swan 4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke 5. Using Scheduling Apps to Streamline a Social Media Workflow Samantha Paul and Michael Holt
Part II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration Jen Park and Steve Fowler Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers Laura Wilson Case Study 4: Are We Failing at Instagram? Matthew Blaine and Jacalyn Kremer 7. Twitter Case Study 1: Tweeting to Success: Managing an Academic Library’s Twitter Campaign to Enhance User Engagement Emy N. Decker Case Study 2: Drop Everything and Tweet: Building Community on Your Campus Joanna Ewing, Amber Wilson and Karen Pruneda Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare’s LibAnswers Sheeji Kathuria and Amanda Clay Powers Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign Emily Jack 8. Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook’s Mis(sed)connection Dana Hettich and Becca Billings Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months Nina Verishagen and Ann Liang Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing Molly Marcusse 9. YouTube Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well Dan Sich Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO Lauren Valentino Bryant 10. Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain’t Afraid of No Ghost Nicole Maddock, Monica Fazekas and Kevin Tanner Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters Laura MacLeod Mulligan and Alexander S. Di Iorio 11. Pinterest Case Study 1: Extending the Library’s Presence Into the Virtual Space Using Pinterest Brandy R. Horne
Part II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library Orientation Katie Hutchison and Stephanie Henderson Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration Jen Park and Steve Fowler Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers Laura Wilson Case Study 4: Are We Failing at Instagram? Matthew Blaine and Jacalyn Kremer 7. Twitter Case Study 1: Tweeting to Success: Managing an Academic Library’s Twitter Campaign to Enhance User Engagement Emy N. Decker Case Study 2: Drop Everything and Tweet: Building Community on Your Campus Joanna Ewing, Amber Wilson and Karen Pruneda Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare’s LibAnswers Sheeji Kathuria and Amanda Clay Powers Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign Emily Jack 8. Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook’s Mis(sed)connection Dana Hettich and Becca Billings Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months Nina Verishagen and Ann Liang Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing Molly Marcusse 9. YouTube Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well Dan Sich Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO Lauren Valentino Bryant 10. Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain’t Afraid of No Ghost Nicole Maddock, Monica Fazekas and Kevin Tanner Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters Laura MacLeod Mulligan and Alexander S. Di Iorio 11. Pinterest Case Study 1: Extending the Library’s Presence Into the Virtual Space Using Pinterest Brandy R. Horne