Socialized!: How the Most Successful Businesses Harness the Power of Social
Autor Mark Fidelmanen Limba Engleză Hardback – 22 noi 2012
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Specificații
ISBN-13: 9781937134433
ISBN-10: 1937134431
Pagini: 288
Ilustrații: B&W photos, 27 charts, tables, screen shots
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.59 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1937134431
Pagini: 288
Ilustrații: B&W photos, 27 charts, tables, screen shots
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.59 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional and Professional Practice & DevelopmentCuprins
Introduction, 1 Adapt or Die, 2 Welcome to the Social Business Revolution, 3 Culture Matters, 4 Building Your Digital Village: Internal Social Business, 5 Engaging the Digital Network: External Social Business, 6 Introducing the New Social Business Playbook, 7 The Rise of the Social Employee, 8 Darwin’s Funnel: Measuring ROI, 9 Learning from Mistakes, 10 The Future: Why No Company Is Invincible Anymore, Endnotes, Acknowledgments, Index
Descriere
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that.