This is a look at the often unspoken world of fashion sales, from showrooms, tradeshows and exhibitions and ultimately by being stocked in premier retail stores worldwide. It describes in detail the methods used by professional fashion salesmen and women to pursuade & encourage both men's and womenswear fashion buyers from both independent boutiques and department stores to buy into fashion collections we present. As a guide, this book seeks to expose the tactics we use everyday and which new fashion students, emerging designers and brands should know and utilise for continued success. The book also contains a 400 plus men's and women's buyer directory containing full contact details for over 400 of the most prestigious and prominent independent boutiques and department stores in the UK, which is one of the most vibrant fashion cities in the world. The directory also contains a list of the very best London fashion agencies and showrooms to represent you. The fashion buyers, agents & showrooms listed are targeted by established and emerging brands and designers worldwide and are regarded as the very best in the industry. The revelations within the book clearly show that regardless of background, creed, culture or colour, the fashion industry is a wide open industry for creatives the world over.