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Sources on the History of Women's Magazines, 1792-1960: An Annotated Bibliography: Bibliographies and Indexes in Women's Studies

Autor Mary Ellen Zuckerman
en Limba Engleză Hardback – 18 iun 1991 – vârsta până la 17 ani
The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry.Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.
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Specificații

ISBN-13: 9780313263781
ISBN-10: 0313263787
Pagini: 324
Dimensiuni: 156 x 235 x 19 mm
Greutate: 0.63 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Bibliographies and Indexes in Women's Studies

Locul publicării:New York, United States

Notă biografică

MARY ELLEN ZUCKERMAN is Associate Professor at Jones School of Business, State University of New York at Geneseo. She is co-author of The Magazine in America (1991) and has numerous articles to her credit in Journalism History, Business History Review, and other periodicals.

Cuprins

IntroductionWomen's Magazines: The 18th Century through the Civil WarWomen's Magazines Generally, 1865-1960Portrayal of Women in the MediaStudies of Content in Women's MagazinesIndividuals Working for Women's MagazinesAdvertising and Ad AgenciesSurveys, Marketing Research Reports, and Promotional MaterialsThe Business of Women's MagazinesCritiques of Women's MagazinesSelected Archives, Special Sources, and Manuscript CollectionsIndividual Women's Magazine TitlesAuthor IndexSubject Index