Spatial Business
Autor Thomas A Horan, James B. Pick, Avijit Sarkaren Limba Engleză Paperback – 12 dec 2022
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
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Specificații
ISBN-13: 9781589485334
ISBN-10: 1589485335
Pagini: 264
Dimensiuni: 201 x 251 x 15 mm
Greutate: 0.77 kg
Editura: Esri Press
ISBN-10: 1589485335
Pagini: 264
Dimensiuni: 201 x 251 x 15 mm
Greutate: 0.77 kg
Editura: Esri Press
Cuprins
Acknowledgments
Introduction
Part 1: Fundamentals of spatial business
Chapter 1. Fundamentals of location value
Chapter 2. Fundamentals of spatial technology
Chapter 3. Fundamentals of location analytics
Part 2: Achieving business and societal value
Chapter 4. Growing markets and customers
Chapter 5. Operating the enterprise
Chapter 6. Managing business risk and increasing resilience
Chapter 7. Enhancing corporate social responsibility
Part 3: Toward spatial excellence
Chapter 8. Business management and leadership
Chapter 9. Strategies and competitiveness
Chapter 10. Spatial business themes and implications for practice
Abbreviations
References
Index
Introduction
Part 1: Fundamentals of spatial business
Chapter 1. Fundamentals of location value
Chapter 2. Fundamentals of spatial technology
Chapter 3. Fundamentals of location analytics
Part 2: Achieving business and societal value
Chapter 4. Growing markets and customers
Chapter 5. Operating the enterprise
Chapter 6. Managing business risk and increasing resilience
Chapter 7. Enhancing corporate social responsibility
Part 3: Toward spatial excellence
Chapter 8. Business management and leadership
Chapter 9. Strategies and competitiveness
Chapter 10. Spatial business themes and implications for practice
Abbreviations
References
Index