Cantitate/Preț
Produs

Spatial Business

Autor Thomas A Horan, James B. Pick, Avijit Sarkar
en Limba Engleză Paperback – 12 dec 2022
How do companies use location intelligence to achieve competitive advantage and business success?
We live in a digital, global economy, and businesses need to know where to source, operate, and market to grow their customer base. Through location analytics and location intelligence, a business can make better-informed decisions and ultimately add value to their organization, their customers, and society. But how do businesses integrate location analytics into their business development, marketing, and operations?
Written by experts in spatial business and designed for managers, professionals, and students at all levels, Spatial Business: Competing and Leading with Location Analytics examines how location is a key factor in intelligent business decisions and achieving success. Through varied, in-depth, real-world examples, readers learn how location analytics solutions can be designed, deployed, and managed from strategic and operational perspectives.
Citește tot Restrânge

Preț: 56155 lei

Preț vechi: 66065 lei
-15% Nou

Puncte Express: 842

Preț estimativ în valută:
10746 11270$ 8961£

Carte disponibilă

Livrare economică 18 decembrie 24 - 01 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781589485334
ISBN-10: 1589485335
Pagini: 264
Dimensiuni: 201 x 251 x 15 mm
Greutate: 0.77 kg
Editura: Esri Press

Cuprins

Acknowledgments
Introduction
Part 1: Fundamentals of spatial business
Chapter 1. Fundamentals of location value
Chapter 2. Fundamentals of spatial technology
Chapter 3. Fundamentals of location analytics
Part 2: Achieving business and societal value
Chapter 4. Growing markets and customers
Chapter 5. Operating the enterprise
Chapter 6. Managing business risk and increasing resilience                        
Chapter 7. Enhancing corporate social responsibility
Part 3: Toward spatial excellence
Chapter 8. Business management and leadership
Chapter 9. Strategies and competitiveness
Chapter 10. Spatial business themes and implications for practice
Abbreviations
References
Index